Business Intelligence Group

Business Intelligence Group Opportunity Analysis

Before launching any brand or new profit center Business Intelligence Group conducts an in-depth Opportunity Analysis to assess the long-range effects associated with the change that is being considered.

The purpose of our Opportunity Analysis is to answer three key questions:

• First, what are the benefits of implementing this opportunity?
• What adverse effects are likely to occur when the implementation takes place?
• How will the implementation affect the overall function of the operation, and is the result worth making the change?

Whether the goal is to increase profits by reducing expenses or broadening the range of products offered, undergoing an opportunity analysis helps to provide an understanding of what effects, positive and negative, that are likely to take place if a particular approach is implemented.

Definition: Opportunity Analysis

An Opportunity Analysis is concerned with the acquisition, codification, analysis and presentation of market information that describes and predicts the size, distribution and growth of the market opportunity.

The opportunity analyst provides this understanding by analyzing customer/market buying behavior and spending on the demand-side as well as our and competitor revenue on the supply-side within the unit’s key market segments.

They analyze market, customer, competitor and economic trends and forecasts, and use that information to formulate hypotheses about the parameters that drive demand within their market segments.

They build opportunity models that generate opportunity estimates and forecasts based on key parameters such as historic buying patterns, projected industry trends and economic forecasts. Their analyses, models and the estimates are used to help shape and drive business development decisions regarding our – by segment - coverage strategy, market selection, revenue and market share performance objectives, and compensation.